GEO

GEO (Generative Engine Optimization) means making content easy for AI answer engines like Claude, ChatGPT Search, Perplexity, and Google AI Overviews to find, extract, and cite. Different audience and different (less settled) discipline from SEO, even though the two converge more than they diverge in practice, see below.

GEO is not a standardized discipline the way SEO is: there’s no equivalent of Google Search Console, no universally agreed ranking factors, and best practices are still being established industry-wide as of this writing. Treat this section as current best-effort guidance, not settled fact.

What GEO currently seems to reward

Based on how AI answer engines are documented to crawl and cite sources:

Everything SEO’s structured-data plan already does. Clean, unambiguous facts (a Recipe’s ingredients as actual recipeIngredient entries, not a sentence an LLM has to parse) are easier for an AI crawler to extract confidently and cite correctly. SEO and GEO converge here: there isn’t a separate GEO-specific data format to build.
Content genuinely present in server-rendered HTML, which is confirmed in Age Gate as something P1’s rendering model already gets right: real content in the initial response, not hidden behind client-side-only interaction.
llms.txt, an emerging (not yet widely standardized) convention: a plain-text file at the site root summarizing what the site is and linking to key pages, written for an LLM to consume directly rather than for a human or a traditional crawler. Cheap to add, unclear how much current AI crawlers actually use it; worth doing as a low-cost bet, not a confirmed-necessary one.
Clear, factual prose in descriptions and body copy: the same “write for humans, not keyword density” advice that’s been good SEO practice for years turns out to also be good GEO practice, since both classic search snippets and AI-generated answers are ultimately extracting and summarizing the same text.

Nothing here requires new P1 platform capability beyond what SEO’s structured-data and sitemap plans already cover. GEO right now is mostly “do SEO well, plus optionally add llms.txt,” not a separate technical track.